Description

Under this scheme MSEs are encouraged and motivated to use bar-codes through seminars and reimbursement of registration fees.

Nature of Assistance

Reimbursement of registration fee (one time and recurring for 3 years) for bar coding. Financial assistance for reimbursement of 75% of one-time registration fee (Under MSE-MDA) w.e.f. 1st January, 2002 and 75% of annual recurring fee for first three years (Under NMCP) w.e.f. 1st June, 2007 paid by MSEs to GS1 India for the use of bar coding.

Who can apply

The scheme is applicable to those MSEs with EM-II registration and registration with GS1 India for use of barcode.

Objective of Scheme

The basic objective of the Marketing Support/Assistance to MSMEs (Bar Code) scheme is to provide financial assistance to enhance the marketing competitiveness of Micro and Small Enterprises (MSEs):

• To provide 75% off one-time registration fee and annual recurring fee for first three years paid by MSEs to Global Standard 1 (GS1) India
• For popularizing the adoption of bar codes on large scale amongst the Micro and Small Enterprises (MSE)
• Motivating and encouraging MSEs for use of bar codes through conducting seminars on Bar Code

Importance of Bar-codes

Bar codes are the series of black lines and white spaces printed on product packages or attached as tags on consumer products. Bar Coding has a significant impact on the success of any enterprise.

Bar Coding facilitates the exchange of information between buyers and sellers and furnishes the potential for better visibility and sharing of data across an entire supply chain. Other benefits are given below:

• Automated data capture with 100% accuracy
• Fast and error-free data recording on product and consignment movement
• Real-time stock management of raw material and finished goods
• Easy integration with existing software
• In compliance with the growing requirement of leading national markets
• In line with the requirements of international retailers
• Provides international look and feel to products

Prescribed Authority

Office of the Development Commissioner (MSME) under Ministry of Micro, Small & Medium Enterprises, Government of India is the implementing agency for Marketing Support/Assistance to MSMEs (Bar Code) scheme.

Eligibility Criteria

Micro & Small Enterprises (MSEs) who have Entrepreneurial Memorandum Part-II acknowledgement number from Directorate of Industries or District Industries Centers and also have registration with GS1 India for use of Bar Codes are eligible Marketing Support/Assistance to MSMEs (Bar Code) scheme.

FINANCIAL ASSISTANCE

Under SSI-MDA scheme, the financial assistance is provided towards 75% reimbursement of only one-time registration fee paid by MSEs w.e.f. 1st January, 2002. Considering the difficulty of MSEs to meet the liability of the payment of annual recurring fee, 75% annual recurring fee (for first three years) is also reimbursed to MSEs under NMCP scheme-Marketing Assistance/ Support to MSMEs (Bar Code) w.e.f. 1st June, 2007. Fee structure for one-time registration/annual recurring to be paid by MSEs for using of Bar Codes are revised by GS1 India from time to time. As and when, fee is revised by the GS1 India, the revised fee structure will be applicable. The revised fee structure is available on the website : www.gs1india.org. However, reimbursement will be restricted to 75% of the fee paid by MSEs. Any other charges like service taxes, etc. are not reimbursable. Further, 75% reimbursement of one-time registration fee paid by MSEs to GS1 India is provided to those MSEs who have got registration from GS1 India for use of Bar-Codes on or after 1st January, 2002. In addition, 75% reimbursement of annual recurring fee paid by MSEs to GS1 India is provided to only those MSEs who have paid above fee for the period from 1st June, 2007 and thereafter