Description
The objective of the scheme is to give wide publicity to the various schemes being run by the Ministry with the aim of providing financial assistance, technological assistance and upgradation, infrastructure development, skill development and training and market assistance to MSMEs, etc. The IEC campaign will:-
Create awareness among SMEs and individuals to take advantage of various schemes of the Ministry.
Motivate SMEs to take advantage of facilities for technological upgradation, modernization, quality improvement and infrastructure created by various organizations under the Ministry.
Create awareness and motivate SMEs for developing their Human Resources through training and skill upgradation.
Create awareness demographically as well as geographically among SC/ST, women and other weaker sections for obtaining benefits of the schemes being run by Ministry of MSME
Scheme Guidelines: https://msme.gov.in/sites/default/files/guidelines.pdf