Objectives:
• To
Develop and promote marketing channels in domestic and export markets and bring
about linkage between the two in a holistic and integrated manner.
• To
Provide marketing opportunities to handloom workers with special focus on
talented and uncovered weavers.
Components of HMA:
1.
Domestic Marketing Promotion
2.
Handloom Export Promotion
3.
Setting up of Urban Haats
4.
Marketing Incentive (MI)
[A] Handloom Awards
Handloom
Awards is conferred on the Handloom Weavers, Designers, Handloom organizations
and Marketing Agencies for showing excellence in the handloom sector under
National Handloom Development Programme (NHDP).
Objectives
» Recognize extraordinary skills
of handloom weavers, designers, organizations and Marketing Agencies who have
contributed significantly to the promotion, development and preservation of
weaving tradition and welfare of the weaving community.
» Encourage young weavers to
continue with the work in a more enthusiastic and productive manner and
encourage others to emulate them.
» Reward individuals/
organizations to adopt innovative measures for marketing of handloom products
and recognize their achievements.
» Spread awareness about adoption
of innovative Technology advancements in production of handloom products by
weavers/ organizations and their achievements in terms of increase in
production.
Participants for Craft Melas:
• For
participation in all crafts melas except Surajkund crafts mela, the stalls will
be allotted to the handloom awardees, and handloom clusters/agencies with
HLM/IHB registration. Such handloom clusters/ agencies would include
cooperative societies, PCs, producer groups, SHG, JLG, federations etc.
• In
all Craft Melas, uncovered & talented weavers to be allowed participation
up to 20% of the total stalls, on recommendation of WSCs concerned.
• For
participation in Surajkund crafts mela, stalls will be allotted to Sant Kabir
awardees, National Awardees/National Handloom awardees, National Merit
certificate holders, IHB registration holders, State awardees including
uncovered & talented weavers (Limited to 20% of the total stalls, on
recommendation of WSCs concerned).
[C] Dilli Haat Exhibits
Participation in Dilli Haat, Exhibits, New Delhi:- Delhi Tourism has allocated certain stalls for allotment at Dilli Haat, New Delhi by the Office of DC (HL). The allotment of stalls in Dilli Haat would be done by a committee of at least two Officers from the Office of DC (HL) through computerized draw or open lottery, while seeking a fair distribution amongst States based on number of applications received.
Benefits
- Stall rent/ infrastructure, electricity charges, publicity expenses, freight charges, back up services, administrative expenses etc.
- Rs. 1.50 lakh for meeting the expenses in registering the designs/products. • Rs.1.50 lakh to impart training to personnel of IA and for effective enforcement of G.I. registration. • Financial assistance will be provided for organizing seminars, workshops etc., on merit of the proposal.
- Export promotion – Maximum of Rs. 30.00 lakh for venue cost, administrative expenses, stall decoration/ maintenance, publicity, cost of catalogues, translation and interpreter charges and any other component approved by the DC (HL).
- Travel grant for foreign visitors would be on actual basis or Rs. 50,000/-, whichever is less per participant.
- Financial support for establishing urban haats
Eligiblility :
Clusters/agencies such as cooperative societies, PCs, producer groups, SHG, JLG, federations etc